Introduces students to marketing, promotion and advertisement, sales, and the elements of the marketing mix as they pertain to the sport enterprise, including the coverage of decision making and planning from the sport manager’s perspective and sponsorship strategies utilized in the sports industry. Specific topics include: the nature of sport marketing, studies of sport consumers and consumer behaviors, data based marketing research, the sport product, managing sport brands, licensing, pricing and promotion, sales, electronic media, public relations, and the marketing mix. Also examined will be the legal aspects of sports marketing and ideas for future trends.
Core Courses are courses that fulfill lower-level requirements and apply to any transfer path major where they appear. Sport Marketing is universal course description, which maps to specific courses on SUNY campuses. Approved SUNY Transfer Path Core Courses are guaranteed to transfer to fulfill requirements in the major and/or required cognates (not just as electives) at all SUNY campuses if the course is completed with a grade of C or better.1 You may Search for Core Course equivalents using the Transfer Navigator.
1 While a grade of C or better is guaranteed, campuses can have different policies where they accept a passing grade lower than C. Pass/Fail courses may be accepted at the discretion of the campus, but transfer is not guaranteed.