Role of mass media in the lives of individuals and society; exploration of development, structure and technology of media, as well as social, economic, ethical and related issues; focus on roles of both consumers and producers of media; attention to various media types including social media and Internet, electronic media (radio, television and film) and print media (books, newspaper and magazine); application to journalism, broadcasting; public relations, advertising and digital media.
Also listed as: Introduction to Mass Communication, Media Literacy, Media and Society
Core Courses are courses that fulfill lower-level requirements and apply to any transfer path major where they appear. Introduction to Mass Media is universal course description, which maps to specific courses on SUNY campuses. Approved SUNY Transfer Path Core Courses are guaranteed to transfer to fulfill requirements in the major and/or required cognates (not just as electives) at all SUNY campuses if the course is completed with a grade of C or better.1 You may Search for Core Course equivalents using the Transfer Navigator.
1 While a grade of C or better is guaranteed, campuses can have different policies where they accept a passing grade lower than C. Pass/Fail courses may be accepted at the discretion of the campus, but transfer is not guaranteed.